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Driftwood Analytics started with the goal of highlighting segments of retail and consumer industries like the green industry that are often underserved and ignored by industry analysts, but are important to consumers and have outsized impacts on the world around us. Our goal is to inform companies and stakeholders to strengthen the industry as a whole and support its long-term health. Our objective is to understand competitive trends and consumer dynamics to deliver insights that drive industries forward and guide decision making that transforms businesses.
Jon Duke
Jon’s academic background and early career focused on ecology. With a degree in ecology & evolutionary biology, Jon spent four post-grad years in academic research and working in environmental science before going to business school. After graduating with an MBA in finance, he spent the next 15 years in retail leading finance, operations, strategy, insights, and analytics. In addition, Jon led the retail insights practice for a premier technology research firm, where he advised leading global technology firms on their development of analytics and AI-driven technology solutions for retailers. His experience spans fortune 500 public companies, multi-channel global brands, and high-growth startups. Jon’s most recent role connects him back to his early career—he is currently the Chief Operating Officer for an ecological consulting and landscape architecture firm where he leads business operations, IT, and analytics. Jon’s combined expertise makes him uniquely qualified to provide fact-based perspective rooted in deep experience that spans industries.
Jon is based in Massachusetts and works with businesses across the country.
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